Publisher Anne Kallin Zehren reports Teen People already nailed its millionth sub, boosted its rate base 200% since launch (two years ago) and is 30% ahead in ad pages this year to date.
Janet T. Serluco named senior VP-head of a new healthcare division at Gilbert & Manjura Marketing, a Longwood, Fla.- based agency.
Susan Blank moved from publisher of Mirabella to publisher of W, the hot Fairchild book. Colleen Wyse becomes associate publisher.
GQ making lots of noise about the current issue with Tom Cruise and Harrison Ford on the cover. But the 228 ad pages inside have Tom Florio even more excited. First quarter ad pages are up 11% over 1999.
"Seussical The Musical" will open on Broadway (the Richard Rodgers) in October, based natch! on the Dr. Seuss books. Book & score by Tony winners Lynn Ahrens and Stephen Flaherty.
March issue of Men's Journal (Wenner Media) up 11.8% in ad pages.
It was inevitable! Now there's an L.L. Bean catalog parody, by Larry Bleidner & Peter Scott, a career survival kit for "L&L Beancounters," $12.95 in trade paperback.
New Publisher Steven B. Grune reports in from Midwest Living (Meredith Corp.) to say the March/April will be the biggest ad page/ad dollar issue in 14 years. It carries 160 ad pages.
Please tell me Star Jones of ABC-TV's popular "The View" show, was putting us on with that Feb. 27 profile in The New York Times by Bob Morris. She was kidding, wasn't she? Barbara, someone! please tell me she was kidding.