Brady's Bunch

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Robert D. Storch died last month at 65. The Madison Ave. legend got into the biz in '57 with the Harry B. Cohen agency and moved on to media jobs at Ogilvy, BBDO, McCann, Leber Katz, Norman Craig before moving to VP-senior partner at Poppe Tyson in 1988. Publications such as Newsweek named him one of the top media strategists. He's survived by wife Sharon, daughter Susan, and son Steven, who thoughtfully provided Bob's resume.

Maximum Golf, the Murdoch monthly to debut in May with a planned circ of 350,000 (Michael Caruso and Terry Russell are editor & publisher), named as exec editor Joe Bargmann and as associate publisher Bill Ridenour.

Enough, already! with all these "brides" magazines. Now there's For The Groom, a quarterly founded and published by David S. Knickerbocker (Editor is Joe Carter), Wings Media, 20 Broad St., Wilton, Conn. 06851.

Publisher Fabio Freyre of Sports Illustrated notifies me the big weekly is half-moved into its new HQ at 135 W. 50th St. The business side is in, edit is en route. Swimsuit models next? Meanwhile, Jan./Feb. biz is up 12% in pages.

Over lunch Publisher Beth Brenner and new Editor Cindi Leive were full of plans for Self. Cindi's a protege of former ed Rochelle Udell, now fashionably moved on to retail giant The Limited. Self ad pages last year were down 4% to 3,080 -- still a big book. Early returns? January was down only a page and focus groups like the redesign. Upbeat Ms. Leive says she's not into celebrity-wrangling, plans only three or four issues a year with celeb covers. How to pronounce her name? "Drove ma Chevy to the levee/ But the levee was dry. . ."

Newsday columnist Paul Colford gave up his weekly publishing column "Ink" after eight years. He's joining the paper's expanding tech desk and from their Park Ave. bureau will cover Silicon Alley plus dot-com Gotham.

Talk about celebrating a 75th anniversary year, The New Yorker first quarter ad pages are up nearly 30%, says Publisher David Carey. For all of '99, it was 5.9% ahead.

Biography, the A&E print mag, promoted Thomas McCluskey to ad director. Tom's been managing Eastern sales and before that was at Health. "Amazing team builder," says Publisher Amy Wilkins.

Those annual TV Guide fan awards seem to be catching on in their second year, drawing a whopping 1.5 million ballots.

If you wondered where Marie Larsen's been lurking, listen up. It was Marie who after Playboy and Fairchild, opened mainland China to Elle for Hachette Filipacchi in 1993-94, hiring and training local staff and developing the marketing/sales strategy. Oh, the stories she can tell! These days she's an independent repping big international mags and newspapers to U.S. advertisers. Currently, she's also consulting for the launch of Time Inc.'s Money for Women. Her office is in Manhattan, 212-832-2884.

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