Brady's Bunch

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I'll try to phrase this politely, but has it occurred to anyone else that George W. is, well, not really Mensa material?

Circle May 3 on your dance card. That's when John Mack Carter's inducted into the Editors Hall of Fame at the National Magazine Awards luncheon in New York. I'd thought the rascal was there already.

Oprah's mag named Christine Fellingham its beauty director. She was at New Woman and knows where the ad dollars are.

Big story, if true: Business Week Online says Edgar Bronfman Jr. might be willing to sell "all" of Seagram.

Sam Francis promoted to publisher by Hero, a gay consumer mag launched in July '98. Sam says Hero hired Mike Hitt as the new ad director. He was at Sky Advertising in L.A.

Richard Weiner, who practices in Manhattan but 50 years ago started the first-ever PR firm in Madison, Wis., gets a lifetime achievement award May 10 at the Waldorf.

New York Daily News columnist Denis Hamill has a new novel, "Fork in the Road," set in Dublin. Frank McCourt and J.P. Donleavy both are plugging it and it's a Literary Guild pick.

Handsome look to David Granger's new (March) Esquire with its emphasis on style. The stark black & white cover jumps out at you in a sea of magazine rack color. And when did Esquire last run an issue with 248 total pages?

Space cadets: WCBS-TV news anchor Lisa Hill identified the most high-profile athlete in town, shortstop Derek Jeter, as "the Yankee pitcher."

James Adshead Jr. died Jan. 12. Jim was a class guy who did PR for Du Pont for years.

Cheers to new Parade Editor Lee Kravitz. He and his wife Elizabeth Kaplan, a lit'ry agent, live in Brooklyn with their three kids.

Helen Gurley Brown, relaxing from book tour chores, lunched at Manhattan's La Cote Basque. Meanwhile, back at her alma mater (Cosmo, natch) Publisher Susan Plagemann says first quater ad sales are up over 12% to 454 pages (from 403 last year).

Movieline and its teen spinoff have a new group publisher. She's Audrey Arnold, who'd been at Emap's Sport. In civilian life she's wed to David Arnold of House Beautiful.

New board member of Lighthouse International is David Howe, exec VP-managing director of Foote, Cone Direct, New York. His granddad had been the Lighthouse's seventh president in the '50s.

Harper's Magazine will celebrate 150 years of publishing May 24 in Grand Central Terminal, cocktails, finger food, music and dancing. Huzzah!

Country Living Gardener, a Hearst mag, will score its largest issue ever (it's been around seven years) in April when it runs 44 ad pages, up 37% over April a year ago.

Cheers to Christopher O. Schulz, anointed publisher-chief operating officer of OCR Magazines, a new division of The Orange County Register. OCR plans to launch a number of consumer mags starting in June.

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