Brady's Bunch

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Can we now assume Mr. Levin is again wearing his necktie? I worry about stuff like this.

Next Monday evening (Valentine's Day) The New Yorker takes over the main New York Public Library for its first-ever book awards, reception, ceremony and dinner. Though I am not among the nominees this time, I can reveal some pretty nifty books will be saluted and additional awards will be handed out for "notable debut of 1999" and "lifetime achievement."

They're pretty excited as well at the American Museum of Natural History in N.Y. where the February issue of Natural History is its largest in six years in both ad pages and revenue. Reason? The entire issue is devoted to the museum's spiffied-up planetarium and new Rose Center for Earth & Science. Both are the focus of considerable learned and media interest. No, "learned" and "media" are not mutually exclusive.

Quite a coup for the Daily News getting Abe Rosenthal to write an op-ed page column. You just knew Abe wasn't going to fade away after leaving The New York Times.

Stephen Colvin, whose Dennis Publishing puts out Stuff, a men's magazine that has not gone out of business in recent days, hired Wendy DeFeudis as marketing chief.

John Huey's Fortune busily hiring. Six new editorial editors and writers, headed by new Senior Editor Erik Torkells, have just been sworn in.

Robert N. Lear left Ogilvy for BSMG Worldwide as president of BSMG Global Practice. Since he's based in Paris, lift a kir to his success.

GQ promoted Norman Miller to ad manager.

David Verklin, CEO of the media buying & planning agency Carat USA (Pfizer, Radio Shack, Midas, Alberto-Culver Co. among its newer clients), named to the board of London-based parent Aegis Group.

When Hearst baptized its new Oprah Winfrey mag O, I was asked who named Fairchild's very successful W. Answer, Charles Mitchelmore, today a top gun at The International Herald Trib in Paris. The "W" stood for women, weekend, wit, wicked, wry and so much more.

Business Week asks: could satellite radio be the next hot biz, the cable TV of radio? I may trade up from my cathedral-shaped Philco on which, when the Heaviside layer permits, you can still get Bill Stern and Gabriel Heatter. named Barbara Knight its PR director. Fashion and beauty are her areas of expertise. Makes sense.

Nickelodeon Magazine Group promoted Dan Sullivan to senior VP-general manager. Also, Phyllis Sparrow becomes publisher of Nick Jr. and Jeff Dunetz is the new associate publisher of Nickelodeon.

Lachlan and Sarah Murdoch and Page Six of the New York Post host a fashion week party on Feb. 9 under the 59th Street Bridge in Manhattan.

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