Brady's Bunch

By Published on .

Publisher Kathi Doolan likes the new millennium, at least so far. Her Jan/Fed ad pages at Departures, the American Express Corp. mag, rose 9% over the issue a year ago to 102. Nice classy cover with rich-looking folks in cashmere and angora, but the big news inside is a reinvented Carroll Shelby Cobra 427 (if you're a car buff, you know what I mean).

Smart move by New York grabbing media writer Carl Swanson from The New York Observer. He's a dandy.

Best board in the country? Business Week, which rates such esoterica annually, says this time it's GE. Johnson & Johnson and Campbell Soup Co. are two, three. Worst board? Disney for the second consecutive year. Has anyone told Mr. Eisner?

New sales rep at React is Amy Kantor, who was at Westchester Family Magazines.

Marie Claire starts off its fifth anniversary on the right foot with a first quarter ad page gain of 6% over last year, Publisher Cindy Lewis tells me.

Nick & Dick are shaking & baking. United Stations Radio Networks, the Nick Verbitsky/Dick Clark operation (Dick's chairman and Nick's the CEO), cut a deal with Peter Bart and Variety to air daily showbiz reports, features, interviews, reviews. They're also talking to a big financial news name about a money feature, and to a "famous bespectacled TV star to host a new weekly entertainment show." Phil Silvers? No. Who in can it be?

As much as we all admire (or grind our teeth over) the woman, let it be noted Martha Stewart Living ran 1,557 ad pages last year, up 13% over '98. Circ now tops 2.5 million.

Sharon Summer, the G&J group publisher, says Parents grew ad pages by 9% in the fourth quarter, best such period in five years.

Carlo Vittorini of Parade chides me for an error. Ron O'Neal is the new VP-West Coast, not Midwest.

Publisher Michael J. Kelly of Time Inc.'s Entertainment Weekly says the magazine soared past the $200 million ad dollar mark in '99 and should now be ranked as the 17th biggest U.S. magazine based on ad revenue. This year (its 10th anniversary) got off to a rubber-burning start with January ad bucks up 60% over January a year ago. First quarter bookings are up 55%. Wow! Next, the EW Oscar Night bash!

In dot-com land, Shirley Lord, longtime beauty editor of both Vogue and Harper's Bazaar, tells me she's now VP-content for ibeauty.com -- which claims the "highest traffic of all the prestige beauty sites."

Best-selling author Philip Caputo named a contributing editor at National Geographic Adventure. His latest hardcover, "The Voyage."

Kate Betts' revamped Harper's Bazaar sure looks better. Now, some ad pages?

Fortune named Andy Bush international ad director. He's 32 and wears a mean trenchcoat. In Paris, I assume, you can reach Mr. Bush at the bar of the Crillon, and in London at the Connaught.

In this article:
Most Popular