Publisher Nina Lawrence informs me this latest Feb./March issue of Bride's is the largest ever at 4.8 pounds and carrying 1,080 ad pages. Must be. They delivered it by forklift.
Everyone's getting into the act. Now it's People that'll be running a weekly fashion column, "Behind the Seams," written by Steven Cojocaru, and expanding its regular "Style Watch" feature from one to three pages.
Space cadets: WCBS-TV in NY did the usual Christmas shopping retail roundup and then in a graphic spelled major retailer (and advertiser) J.C. Penney as "Penny." Even better, WCBS-AM, the all news radio station, reported discovery of a prehistoric mastodon. The chirpy news reader then helpfully informed us, "A mastodon is a dinosaur."
Metropolis mag has a new publisher, Judson Green. She succeeds Horace Havemeyer III, who continues as CEO and prez.
Men's Health promoted Art Wagner to western technology manager, pitching techies from the Bay Area north.
That grand adman, George Eversman, died in Denver at age 72. He went from the JWT Detroit mailroom to top exec posts with Thompson and N.W. Ayer. He was in my platoon at Quantico and I can testify he was probably the neatest and most squared-away Marine I ever knew. His obit in The New York Times contained this delightful line: "At the age of 66, Mr. Eversman became a ski instructor."
National Geographic Adventure increased frequency from four to six issues and lifted the rate base to 300,000.
Seventeen's new publisher is Linda Platzner, a Primedia VP who previously was a group publisher of Teen and other books for Petersen.
Custom publisher American Airlines Publishing (they put out magazines and guides for American and other corporate clients), has a new president, Rick Morrison.
Cyndi Stivers of Time Out New York tells me,"Hey, did you know we broke even this year?" Their '99 ad pages were up from 3,315 to 3,748.
Bon Appetit ad pages were up last year by 7% to 1252 pages. This on top of a big '98 increase over '97 of 31%.
Also feeling chipper, Men's Health, with ad pages 7% ahead in '99 to 1051, best showing in the book's seven years.
Parachute Creative, the Morrisville, Pa., ad agency, hired Lisa Groppe to manage production.
At Country Living (Hearst) Peg Farrell named an associate publisher, Kevin M. Belden.
New VP/marketing for Parade is Irwin Kornblau who's been consulting for the weekly.
Golden Globes jurors accepting freebies? You're kidding.
New art director at House & Garden. He's Anthony Jazzar, formerly at Marie Claire and a National Magazine Awards nominee for best design.