Brady's Bunch

By Published on .

Only 360 or so more days to the real millennium.

Kiplinger's feisty Ad Director Roger Steckler, always armed for battle on behalf of his magazine, retired effective today. During his nine years in the job, ad revenue rose 130%. Gigi Volk was promoted to national ad director and Alex McKenna to national sales manager.

ESPN's 29-year old "whiz kid" Mark Shapiro was named VP-general manager of the ESPN Classic network.

Longtime N.Y. newspaperman Harry Haun was at Barnes & Noble just before Christmas talking about his latest book, "The Cinematic Century," all about America's love affair with movies including, as Harry says, "lots of movie oddities."

Some surprises in the yearend survey of Women Execs in PR in N.Y. Most impact by women during the year: our US soccer team, Candice Carpenter of iVillage, Andrea Jung of Avon and gun control activist Rep. Carolyn McCarthy. Headliner of the year: Oprah. On the sticky question of Hillary vs. Rudy, Hills won out by a narrow two votes, "too close to call."

At Hearst Magazines, Michael Clinton promoted Eric Karaffa to group ad director.

Tom Brown reports Golf Digest closed their best-ever year for ad pages and revenues. They'll celebrate 50 years in biz with a special anniversary issue in July.

Whenever retired U.S. Army Col. David Hackworth (he has more medals than the general staff of most banana republics) has nothing else to do, he usually goes off to attend a war. He's covered wars for Newsweek, Playboy, TV, newspapers and "Imus in the Morning," usually writes non-fiction. Now Hack's got a first novel out, "The Price of Honor," from Doubleday. It's about special forces, combat in Vietnam, Somalia, Bosnia, and sex (a female war correspondent named Abbie). Get Hack's book so he won't have to come to your house.

Handling newspaper relations in the Midwest for Parade is new VP-manager Ron O'Neal.

Seventeen is beefing up its promotion and marketing, adding Whitney Potter and Anne DiBenedetto (in promo) and Heidi Edelstein as marketing development director. People en Espanol has a new national ad sales director, Jeannette Done-Lagemann.

New York Post food columnist Steve Cuozzo takes no prisoners. His just-before-Christmas (when it hurts most) review of the famed Cipriani family's Rainbow Grill in Manhattan hands out "zero stars" and Steve refers to another of their eateries (the celebrated Rainbow Room) as having been "turned into a catering hall."

JWT's Burt Manning and the Museum of Television & Radio in N.Y. score with a new millennium series of three roundtables on the biz. Jan. 19 Jay Chiat et al discuss advertising on the internet; Jan. 26 Jerry Della Femina, Phil Dusenberry, Lee Garfinkel & Nina DiSesa of McCann talk about landmark ad campaigns and the future; and Feb. 2 it's the turn of Donny Deutsch, Jim Patterson and Brendan Ryan.

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