Brady's Bunch

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Don't forget, Jann Wenner isn't playing with house money. Or Disney's; it's his! With Us down this year in ad pages 12% through October, Jann 's monthly goes weekly March 17 (coming out every Friday). Earlier, Wenner said he wouldn't launch without a strategic partner to share the costs. None appeared (none who'd do a deal without a piece of the parent company, Rolling Stone and all that). I asked new Us Editor Terry McDonnell, if you're "us," who's "them," People, Entertainment Weekly, InStyle? Said Terry, "I'm not defining this magazine against others. My rap is that we'll cover the popular culture as defined by the young people who make it churn. We're not interested in human interest stories. From the start (he worked on the prototype) we knew we would need 50 or 60 more (editorial) people. The key person, Todd Gold, starts Monday. He was 15-17 years L.A. bureau chief at People. I have my contacts, Wenner Media has its contacts. We don't have a celebrity wrangler. We will have a gossip columnist but haven't picked one yet. We're to do negative stories." And during the coming political year? "It's inevitable we'll cover the political scene and who [among celebs] supports which candidate." "How passionate is Jann about all this? How ferociously committed is he?" Said Terry, "Jann and I have worked together three times. We're all passionate; we think it can work or we wouldn't be doing it."

FSB (Fortune Small Business) promoted Jolie Solomon to deputy managing editor.

Julie Morgan Matt joined React as an ad sales rep. She'd been with The New York Times.

New Yorker Publisher David Carey confesses he has no idea of Editor David Remnick's plans for luring J.D. Salinger back to the fold, but "We posted the best third quarter since 1991 and the best November in a decade. Every category of business is now growing."

"My Generation," the new HarperCollins non-fiction hardcover about baby boomers by Michael Gross will be out in February. Gross is one of New York's top magazine writers and his last book "Model," was a best seller.

NBC senior publicist Barry Cherin quit L.A. for New York where he'll "audit courses" and free lance. From Jan. 7 Barry's number is 212-799-2494.

Coastal Living, the Birmingham, Ala.-based Time Inc. glossy, named Denise Gee its managing editor reporting to Editor Michael Carlton.

Handling newspaper relations in the Midwest for Parade is new VP-manager Ron O'Neal.

Seventeen is beefing up its promotion and marketing, adding Whitney Potter and Anne DiBenedetto (in promo) and Heidi Edelstein as marketing development director.

Media Force, the Cincinnati shop, is sending out in place of holiday cards a Yellow Cab phone card for "a safe ride home."

And a Merry Christmas to all, and to all a good millennium.

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