BRADY'S BUNCH

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An otherwise sober source swears he saw a magazine cover without Frank McCourt on it.

At GQ, Publisher Tom Florio's celebrating the millennium by boosting ad rates 2% (for 2000, get it?). A color page will now cost you $59,430.

The great Jonathan Winters will be honored Oct. 20 at the Kennedy Center for his contributions to American humor. Comedy Central will tape and show the event in January.

Are you an "Outward Bounder?" Or a bounder of any sort? Outward Bound holds its 25th annual benefit dinner Oct. 18 at Pier Sixty in New York. Mike Perlis of Ziff-Davis says they'll honor Home Depot CEO Arthur M. Blank. Organizers include Tim Forbes, Don Welsh, Steve Florio, John Mack Carter, Tom Ryder, Randy Jones, Rick Smith, Larry Burke, Dick Stolley and healthy guys like that.

Random House is already talking up a Pulitzer for Adele Alexander's "Homelands & Waterways," the story of an American family 1846-1926. She's a Radcliffe alumna married to former Army Secretary Cliff Alexander. Dan and Jean Rather hosted the book launch party.

TV Guide en Espanol named Rafael Cabrera ad director. The mag debuts Oct. 25 in 15 top U.S. Hispanic markets.

Beth Brenner says Rochelle Udell went out with a bang. Her final issue of Self (October) ran 147 ad pages, up from 114 last year.

Travel notes: Eastern Slope Inn, North Conway, N.H., still has Murphy beds. I know; I slept in one this summer.

I know they've been aired awhile but those Geico radio commercials are pretty funny.

Architectural Digest launched its motoring mag spinoff with 51 ad pages and Kevin Costner on the cover.

Grab Peter Maas' "The Terrible Hours," just published. A non-fiction thriller about the submarine Squalus disaster.

Yachting's September issue, reports Randolph Charles (which is a nifty yachting name, don't you think?), for the first time ever carried more ad pages than any other book in the marine category. It ran 186 ad pages, topping Motor Boating & Sailing (with 156 pages) and two other rivals. Yachting recently promoted Kenny Wooten to editor in chief.

James J. Sheeran is spinning off in November a new mag, Palm Beach Young Society, from his popular 45-year-old shiny sheet, Palm Beach Society. Jim says this reflects "the influx of rich, young people to the Palm Beaches." Down there, under 40 is defined as still wearing nappies.

The idea behind all those changes at Discover is to reposition the mag in the general-interest category and communicate what mag execs call "science's ever-broadening impact on all areas of life." Do I get all this? No, but new hires from places as disparate as This Old House, Scientific American, Sports Illustrated and Vanity Fair, may give you an idea.

Home, the Hachette Filipacchi book, unveils a new look in its October issue. Ed

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