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There's no escape from the Della Feminas. Jerry's daughter Jodi has new book, "Jodi's Shortcuts '99," all about the Hamptons. Pub party June 5 at the Della Femina mansion. Abandon hope, ye who enter.

Associate Publisher Carolyn Kremins of Maxim will also function as publisher of its lifestyle spinoff, Stuff. The May/June debut issue distributed 275,000 copies, and the next will put out 400,000.

Gruner & Jahr's YM named Ellen Seidman exec editor.

Moonlighting: Golf Editor in Chief George Peper and Editor Jim Frank helped edit or co-wrote two new golfing books, "Cinderella Story" and "Dave Pelz's Short Game Bible." I'm already perusing the latter work.

Ladies' Home Journal Publisher Michael Brownstein was delighted when LHJ honoree Liddy Dole asked if she could legally use the mag's 60-year-old line, "Never Underestimate the Power of a Woman," as a campaign slogan.

Big doings tomorrow at Le Madri in Manhattan where Architectural Digest toasts its new Motoring spinoff. I'll be the dashing chap in the MG-TC.

Joe Goldstein writes re: Brill's Content cover story on Page Six of the New York Post. Yes, Joe, Neal Travis was first to edit the page; I created it under Mr. Murdoch's acute yet amiable prodding, and post-Neal ran it for several years.

SportsBusiness Journal announced a "Forty Under 40" issue saluting young execs. Crain's New York Business has been doing a "Forty Under 40" for years.

Achtung! Imus. Ad Age is now on Bloomberg News Radio (1130 AM) in N.Y. twice daily with Editor Scott Donaton and N.Y. Bureau Chief Seema Nayyar. Reports run 6:20 a.m. and 8:20 a.m. with evening reprises. No, they don't do skits.

Saveur grabbed off James Beard Foundation awards in two categories. Editor in Chief Dorothy Kalins tells me circulation is up from 75,000 at launch (September '94) to 375,000 for the first half of '99 at a six-buck newsstand price. Sister Meigher book Garden Design promoted Cheryl Kaplan to ad director. Its circ is up to 425,000.

Judson C. Green is associate publisher of Metropolis and assures me she is a woman. I got confused with a top male exec at Disney with the same name. Isn't anyone named "Mary" anymore?

A lifetime membership on the board of the Ad Council was awarded Parade's Carlo Vittorini.

Tribune Broadcasting appointed Kevin Connor controller.

Do anniversary issues work? Nora McAniff tells me People's 25th anniversary issue sold 4,757,000 copies on the stands (final count will go higher) at $4.95 (usual price $2.99). On ad side they sold 164 pages (vs. a typical 120 this time of year) at $200,000 per page vs. the usual $155,000.

An ad in Publisher's Weekly for this past weekend's art book fair in NY gave an

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