BRADY'S BUNCH

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Star presenter at this year's Matrix Awards (April 19 at the Waldorf) of N.Y. Women in Communications will be Hillary Clinton. The invitation isn't quite clear if she will be elected senator by acclamation during the actual luncheon or later that afternoon in a smoke-filled room.

How's Primedia (nee KIII) doing? Over lunch Janice Grossman (she's president for ads and marketing) said '98 revenues were up 11.6% over '97, topping $382 million. She's a good story herself, a young Canadian who came to town, hopped a subway to Wall Street, and started making big bucks only to drop out to do inner city social work. She's been publisher of New York and Seventeen before taking on corporate titles. Re: specific pubs. Seventeen turns 55 this year, having closed '98 up 93 ad pages over '97. She thinks "Teen People's hype is dwindling" with its February ad pages down from the launch issue a year ago. Over five years Soap Opera Digest is up 58% in ad pages and a sub these days costs $69.95. New York's Spring fashion issue (Feb. 22) carried 75 ad pages, up 22% from last year. Its circ of 434,000, says Janice, "is five times larger than Time Out New York's." Automobile was up last year in ad pages 4.2% while rivals Car & Driver and Road & Track were off 4% each. Modern Bride carried 2,984 pages last year, down 1.2%. Chicago celebrates 30 years in business in '99, and American Baby closed this first quarter up 14% in ad pages. Janice was off to Paris on business and her daughter, 14, is balancing high school with her first modeling assignments.

Pulitzer Prize photographer Eddie Adams moved his studio into "The Bathhouse," the historic East Village landmark in Manhattan that he bought and will rent out for photo shoots and commercials. Eddie's at (212) 358-1818.

Talk about culture shock: Just wait until Tina Brown's writers show up to get paid for pieces in her new Talk and encounter Hearst's fee structure.

Parenting promoted Julie Arkin to the new post of N.Y. manager. The 12-year-old monthly, a Time Inc. book, ran 1,200 ad pages plus last year.

Amy Fread was promoted to VP-marketing services by Parade.

Coastal Living is increasing its rate base to 375,000. They're go-getters based in Birmingham, Ala. You know, where the stars fell.

Michael P. Wade of Sports Afield (Hearst) says Editor John Atwood will unveil a redesign with the April issue. Meanwhile, ads are up. It closed '98 with a fourth-quarter ad page gain of 43%, and both February and March are also ahead. Publisher Mike notes the category is booming: new titles from Times Mirror and National Geographic.

Kim Hastreiter and David Hershkovits remind me their Paper magazine, which "started with $4,000 and a dream," is now 15 years old. Good for them.

Now I know why I get mail addressed to "James Brandy." Some publishers rent

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