TV Guide airs its annual awards Feb. 1 on Fox TV. They tell me they expect a final count of a million ballots, having received 850,000 by late December. And their recent wrestling covers (four different covers) had a sell-through of 65%, highest since a Princess Di cover in September of '97. This probably says something about America; I'm not sure just what.
Publisher Lynette Harrison reports Fairchild's W was up for the year 6.4% in ad pages, from 1880 in '97 to 2,001. Imagine that last closing date with Lynette squeezing one more page out of the troops?
Manhattan PR ace Nancy Friedman nailed Cooperstown, N.Y., as a new account: the Baseball Hall of Fame, the golf course, the resort, the town, the lake, you name it.
Jim Fishman, publisher of Audubon, tells me the Jan./Feb. issue will produce 33% more ad revenue than the same issue a year earlier. He says it's on a roll with eight consecutive issues setting same-issue revenue records.
Mike Wade writes that repositioning Sports Afield (Hearst) seems to be working. The fourth quarter came in 45% ahead of '97 in ad pages. "Both February and March are tracking up as well," says Mike.
Splendid start to the New Year with five new accounts for Brownstein Group, the ad and PR agency in Philadelphia.
Gruner & Jahr USA Publishing's new media unit named Beatrice Seidner ad sales & marketing manager.
International Herald Trib named its '98 int'l editor, Mike Lafavore of Men's Heath. Felicitations, mon cher Michel.
Peter King Hunsinger reports proudly Architectural Digest (now 61 years old) closed '98 up 250 ad pages or 19% compared with the year earlier. But does he