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If control freak Rudy Giuliani just ignored that New York ad campaign using his name, the whole affair would have blown over by now. As it is, the mayor turned this into the best campaign the mag's had in years. Hadn't Rudy ever heard of what being "banned in Boston" does for a new book?

New Woman has a new marketing director, Lauren Bogad Jay, who'd been a consultant to the mag. She was previously with Conde Nast and Reader's Digest Assn.

Susan Lapinski's the new editor of Sesame Street Parents.

Hachette Filipacchi created a new job -- VP-business development -- and hired Chrysler Corp. marketing vet Ray Dreyfus to fill it.

Roger Steckler checks in with a report from Kiplinger's Personal Finance. It ended 1997 with 937 ad pages, up 11% over the year before.

Playboy promoted Art Kretchmer to exec VP of the publishing group and photo director Gary Cole and art director Tom Staebler to senior VPs.

Spin named its artist of the year, Biggie Smalls. Biggie is, as you probably know, dead.

JWT topper James Patterson's latest novel, "Cat & Mouse," was after just two weeks of publication sitting fat and happy at No. 2 on the best seller list of The New York Times.

A react mag survey of 5,300 teens says 55% are "nervous" about taking the SATs. The surprise to me, it isn't 90% or more.

Mary Berner announces, "Christmas came early here at Glamour." Ad pages for the year were up over 16% (the biggest page increase at Conde Nast, according to Mary), What's more, for the first time in her memory, she says Glamour ran more pages than Cosmo.

Mecklermedia of Westport, Conn. (it runs Internet magazines, put on trade shows, etc.) promoted Christopher S. Cardell to president.

Steve Stoneburn's Quadrant HealthCom of Chatham, N.J., acquired Churchill Communications, specialized medical pubs, from Pearson PLC, the big Brit outfit which puts out the Financial Times and The Economist.

That Willard Scott! The "Today" show's beloved weatherman will publish (with the help of Bill Crider) his first whodunit Jan. 2. It's titled "Murder Under Blue Skies" and features a retired weatherman who runs a B & B in Virginia. Did the butler do it? Or was it Bryant Gumbel?

Effective next month Scott Parmelee becomes publisher of Outside.

AutoWeek hired Celeste Herpel to handle the GM account. She'd been with McGraw-Hill for 12 years.

The big florist that calls itself 1-800-FLOWERS named a new VP-sales and marketing. He's James G. Glicker who's out of the music biz, having been CEO of BMG in Australia and New Zealand (BMG is the parent of RCA and Arista).

With Spielberg's movie version of "Amistad" coming out, I note that the opera

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