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Liz Smith sent me this item from Gene Weber PR: "Biggest tippers around town: the waiters at Gallagher's Steak House are gratuitously grateful to columnist-author James Brady. They call him 'Diamond Jim.' " Thanks, Liz, Gene, and the waiters. But I haven't been to Gallagher's for years and am known for my penury. But whoever's using my name and throwing around the dough, feel free to keep it up.

New TV critic for Time is James Collins who's been at the mag since '93 as a senior editor and senior writer.

Texas Monthly marks its 25th anniversary with a special edition this coming February. Closing dates for ads Dec. 23.

Effective in January both Car & Driver and Road & Track boost their rate bases, the former from 1.1 million to 1.2.

Attention Lisa K. Padelford of KGTV in San Diego: starting a release off like this, "Please print the following announcements in the upcoming issue," doesn't really do it. Sorry.

CEO Al Dunlap of Sunbeam Corp. is the speaker at tomorrow's lunch of the Business Marketing Association at N.Y.'s Millennium Broadway.

Working Woman's new top editor is Bernadette Grey.

Wal-Mart Stores and react team up on the teen mag's "Take Action Awards," which provide $745,000 in scholarships and other prizes to kids and their teachers. About 2,400 Wal-Marts will distribute application forms.

Publisher Mary Morgan of Health reports the rate base rises to 1.05 million in January. They're also big gainers on newsstands, with single copy sales up 170% over the past three years.

Dream job for Karen MacNeil. She's the new wine columnist for Cooking Light. I assume she'll also write about older wines.

Through September for the year ad pages at Kiplinger's Personal Finance Magazine are 12% higher than the period last year, to 696 pages.

Myrna Blyth and Clarkson Potter host a publication party Wednesday evening at Astra Cafe in Manhattan for Chris Casson Madden's latest, "A Room of Her Own," all about women's "personal spaces."

At Redbook ad pages for this year will total 1,215, up 7% over '96.

Tom Huntington tells me his Historic Traveler, 3 years old and published in Harrisburg, Pa. (Cowles owns it) is doing just fine. Cover story for November? "Where to find 10 great ghost towns of the Old West."

Petersen (the publisher) named a New York office business manager, Andrew Friedman.

Mary Morgan tells me Health's rate base goes up to 1.05 million for '98.

Tuneful September song at Good Housekeeping where Pat Haegele says the September issue was up 42% in ad pages over the issue last year.

PC World promoted Bob Carrigan to VP-associate publisher.

Peter Lynch suggests in the new Worth, buy gold! Vanity Fair has a new director

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