Marie Claire Maison (the chic shelter book) launched a Turkish edition with a party in Istanbul attended by 100 advertisers and ad agents. The first issue carried 192 pages, 65 of them ads. Do they accept water pipe ads? I'm checking.
Scott Crystal of National Geographic reports ad pages for the first eight months of '97 rose to 281 from the same period last year, a gain of 11%, and "the most ad pages ever" for the period.
Playboy promoted Christopher Napolitano to senior editor. He's 33 and works out of the N.Y. office.
Lorin Litner, publisher of the about-to-be-launched Fairchild mag Jane, says the premiere issue closed with 115 pages of lovely ads. The issue hits the stands Sept. 9.
Good Housekeeping rejiggered its national ad sales staff, breaking it into three product categories: package goods and pharmaceuticals; beauty & fashion; and consumer goods and services. Annmarie Grzan heads the first, Judith Mooney the beauty stuff, and consumer goes to Katie Marin working out of L.A.
In Culver City, California Keith T. Gallagher was named VP-Western sales region for GlobeCast, the big broadcast transmission service supplier that has all the U.S. networks and much of Japanese TV among its clients. Keith is a Crain veteran having worked in sales for Ad Age, Electronic Media and other pubs.
Over WCBS, New York's "all news" radio station, morning co-anchor Pat Carroll, after several days of the Cunanan "houseboat" in Miami being described as such, called it a "boathouse."
Shake-up at Mirabella. Publisher Audrey Arnolds now reports to her former ad director, Steven F. Binder, who assumes the title of executive publisher. He reports to the boss, David J. Pecker. I asked Carl Portale about the moves and he said circulation is booming and this new management setup is focused on bringing in the ad pages.
Publisher Jeff Ward said frequency of Weight Watchers will increase to nine times late next year.
Who's really the year's top CEO? Chief Executive says it's Andy Grove of Intel. Under Grove, the mag says, Intel doesn't just ride the technology wave, "It is the wave." I'll byte on that.
Top Twin Cities PR shop Padilla Speer Beardsley elected David Hakensen a senior VP.
CMP Media promoted Adam K. Marder to the new post of VP-GM of the technology buyers' pubs.
Catch the Business Week story on N.Y. Stock Exchange boss Dick Grasso.
Thundering, as The Times of London used to do in its editorials, Mort Zuckerman demands in his U.S. News editorial that independent counsel Starr dump on the