Latin America heating up? John Huey's Fortune cut its deal with Latin American publishers to run edit material from Fortune on newsprint in both Portuguese (for Brazil) and Spanish, the editing and translation to be done in N.Y. for control purposes, and now I learn from Tim Forbes that Forbes and two major Mexican papers, Reforma and El Norte have their own deal. The two will be carrying stories from Forbes every other Thursday.
Nina Lawrence, Modern Bride publisher, is brimming over with good tidings. In her first two issues as the new publisher, the mag put out its biggest-ever issue (Feb./March) and the April/May issue will be 32% up in ad pages over the year-ago issue. But there's more! Nina gets married the end of this month.
The punch line in that Si Newhouse item the other day was omitted. Yes, Mr. Newhouse now communicates with his execs by e-mail. And no longer on those familiar lined yellow pads. But Si remains true to himself by following up with hard copies. On yellow paper!
Hello, gorgeous! There's another spiffy new mag out, this one-Golf & Travel, edited by Cindi Crain, formerly with Travel Holiday. The company is Turnstile Publishing, Orlando, headed by Rance Crain, also editor in chief of Ad Age. It's launching as a quarterly with the premiere issue running 72 pages.
KPMG Peat Marwick shut down its handsome bimonthly, World Business. A new CEO's decision. On the beach, such talents as Editor John Van Doorn, ad boss John Holden, Art Director Ina Saltz and like that.
Self Publisher Beth Brenner reports the April issue will be the largest April in the monthly's 18 years with 136 ad pages. Year to date (four months), it's 13% ahead of the 1996 period in ads.
Jerry Della Femina is being saluted tonight by Pratt Institute for his lifetime work as an ad copywriter. The bash is at the Carlyle Hotel, which is a lot classier than most. Money goes to Pratt's Hershel Levit Scholarship fund promoting excellence in design. WABC-TV's Judy Licht (Mrs. Jerry) and Jack Taylor of Jerry & Ketchum are hon. chairs. Previous honorees: George Lois, Stan Dragoti, Bob Giraldi, et al, so this isn't chopped liver.
Mark your dance cards for April 7. That's the night Better Homes & Gardens celebrates 75 years with a gala dinner and dance at the Rainbow Room. The band is Peter Duchin's with a special performance by Bobby Short. Hosts are Editor Jean LemMon and Publisher Alex Mironovich.
This Wednesday Hachette Filipacchi launches Classic Automobile Register. Behind the project, David Pecker, Nick Matarazzo, and its editor in chief, William Jeanes.
Onward & upward with Gordon Lee Jones III promoted to senior VP-group publisher for Entrepeneur Media.