Brady's Bunch

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If you dismiss parenthood magazines as niche publications, think again. Highly respected Parents (Gruner & Jahr USA Publishing) has been around 65 years but is close to being overtaken in circ by 16-year old Parenting, created by whiz-kid Robin Wolaner and now owned by Time Inc. and edited by fast-talking, canny Janet Chan. I lunched at Michael's with Janet and her boss, group Prez David Kieselstein, who comes to the task out of the Money/Fortune group. The dynamic duo were enthusing over their recent General Excellence National Magazine Award and how their May revamp (the book is now "mom-tested"; their new ads boast, "We get moms"), has been accepted. It was their biggest issue ever at 136 ad pages and every issue so far in 2003 has set ad page and ad dollar records. Janet, mother of Jack and Laura, is a veteran of Good House, Redbook, Self, Glamour and McCall's, so you know she's been to the rodeo. Her readers, she says, "want to be supported as women, not just as mothers." And in the spirit of equal time, David's a dad, too.

Cap Cities alums (including Tom Murphy and Dan Burke) gather Thursday at the Manhattan Club for cocktails and dinner. Phil Beuth (who used to run much of ABC) says 75 will attend.

Phelps Group, a Santa Monica, Calif., agency, named Maryanne Coury VP and team leader. She'll create national media ads and promotion for record label clients.

Glenda Bailey sends a most gracious note re my brief, inglorious reign running Harper's Bazaar. Single-copy sales are ahead 10% "while the category as a whole is experiencing a decline," Editor Bailey says.

Daniel M. Lagani says his huge Better Homes & Gardens is headed for its best year ever and claims "through August, BH&G is carrying more ad pages than every monthly except Vogue and InStyle."

Publisher Dawn Drew says National Geographic Traveler now has an "on campus" college edition.

And, Terry McDonell says Sports Illustrated on Campus is being inserted in 72 college dailies (from the Harvard Crimson to UCLA Bruin) every Thursday. "A mix of the DNA of SI with a jolt of attitude from the quad," says Terry.

Kevin O'Malley of Esquire says September was up 8%, October was up 35% and November will be 31% ahead of last year in ad pages. Well played, O'Malley!

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