Brady's Bunch

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Kim France may be the only magazine editor in the business who regularly receives actual bouquets of flowers delivered to the office by grateful readers. Ms. France, lanky, unimpressed and out of Houston, is the founding editor of Lucky, maybe the hottest monthly in the Conde Nast stable, and coincidentally, this year's Advertising Age Magazine of the Year (see story on Page S-1). I lunched recently with Kim and her publisher, the resilient Sandy Golinkin, in the Conde Nast cafeteria one table away from chief Si Newhouse. Lucky, the shoppers' very own mag, is almost 3 years old and soaring in circ. "We're not considered cool," says Kim, "and we like it that way. Our median age is 30, no health tips, no boyfriend stories, and we never run a story on a single designer." That page of stickers readers peel off to flag exciting merch costs Lucky 100 grand an issue "but we get it back!" When she was interviewed by Mr. Newhouse and James Truman for the job she informed both that fashion magazines turned her off. And having separately researched the field's possibilities, Kim and Truman both knew there were already 32 shopping mags in Japan! If they worked in the mysterious East, why not in America? Kim wrote for New York, for Vibe, knows a lot about music, and she's smart enough to write reviews for the "N.Y. Times Book Review." Sandy says ad pages are running at an annual rate of 1,474, up 46% over `02, and Kim says circ will jump in January to 900,000.

Scientific America lists its latest 50 contributions to science and technology in the December issue.

Lloyd Grove, the new gossip at the Daily News in New York, is taking on powerhouse Page Six of the NY Post. They say he's getting $400 grand and the Times ran a frontpager about Grove's debut. Wow! When I did Page Six I got $45 grand and the Times ignored me except for profane and irate phone calls from Abe Rosenthal.

Woman's Day will distribute its annual "Women Who Inspire Us" awards Dec. 9 at a luncheon at The Pierre.

People en Espanol boosts its rate base to 425,000 in January, biggest circ in the Hispanic category.

"Turning 25 agrees with us," says Food & Wine Publisher Julie McGowan, who claims they're "leading the epicurean field by more than 100 ad pages."

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