Trying to get Publisher Chris Allen to stop talking about his pride & joy, Cooking Light, is like attempting to discourage an avalanche. New Hampshire-born Mr. Allen and I lunched recently at Lever House, where he said they closed '03 up more than 100 ad pages (10.1%) over the previous year and effective this month will be delivering a 1.65 million rate base, up another 50,000. That makes 16 consecutive circulation boosts for the Southern Progress Corp. book, a Time Warner subsidiary. Allen expects the current consternation over obesity to only help things along. Meanwhile, Chris promoted Kassie Means to associate publisher and Dawn Carey to Eastern ad director.
Editor Sally Lee tells me Parents in its March issue does an in-depth piece on how marketers from GM to Home Depot are targeting kids to introduce their brands to the next generation.
American Press Institute in Reston, Va. has a new president & exec director, Andrew B. Davis, the former Marine Corps general and director of public affairs who's been at Northwestern's Media Management Center. Drew Davis is one of the good guys.
Suzanne Grimes reports in with the news Glamour closed its February issue up 23% in ads over last year and 46% over 2002.
Matt Langan joined Good Housekeeping to sell the shelter and home categories in their Chicago office. He comes over from the agency side, OMD USA.
My fave upcoming book is by the great Max Wilk, his conversations with some top Hollywood screenwriters. Titled, "Schmucks With Underwoods," it comes out in February from Applause Books.
They launched a U.S. version of Ode at the Harvard Club in N.Y. Jurriaan Kamp's behind it. The mag's full of deep thoughts by such as Redford, Bono, Prince Charles, Michael Moore and Sting. Eclectic? I should say so.
After admitting he lied for 14 years, Pete Rose now admits he bet on baseball. But only his own team. Another 14 years he'll reveal he bet on the other guys.