Longtime Ad Ager Bernice Kanner is publishing three books this year. Bloomberg Press brings out "The Super Bowl of Advertising; How the Commercials Won the Game." St. Martin's Press publishes on Valentine's Day her "Are You Normal About Sex, Love and Relationships?" Then, in the spring, McGraw-Hill Co. will release "Pocketbook Power: Marketing to the World's Most Coveted Consumers, Women."
There's a new gig for Mike Perlis as chairman for Zinio Systems where, as a managing partner of Softbank Capital Partners, he's been an outside member of the board. Zinio handles worldwide digital magazine production, distribution and circulation functions.
What chutzpah for Ralph Nader to be sending out "Public Citizen" fund pitches to "stop Bush!" It was egoist Nader who helped elect the guy.
Catherine A. Chute reports in from Boston that the Ivy League Magazine Network, which is managed by Harvard Magazine, hired Cara Ferragamo Murphy (now, by God, there's a name!) as director of marketing.
David Sokol was promoted to editor of Disney Magazine.
C. Paul Luongo reminds me it's been 40 years since he left Young & Rubicam to found his own successful PR/marketing operation in Boston.
National Geographic Adventure raised its rate base to 425,000, according to Francis X. Farrell.
Scott Monte joined Discover mag as eastern sales manager.
Get `em young! New publisher of Child mag Dave Mevorah tells me that the mag is partnering with Loews Cineplex Theatres' "Reel moms" program. It's designed to bring moms with little kids (zero to 12 months) into the flicks in 30 markets coast to coast.
Jack Kliger of Hachette Filipacchi Media U.S. and Carol Smith of their Elle Group, are hosting a cocktail event tonight honoring a magazine guy with another firm, George Ledes of Cosmetic World and Beauty Fashion mag, owned by daddy John Ledes, an old Marine Jarhead.
I'm told there's a magazine out that doesn't have a cover story on lesbians.