Conde Nast Publishing's Self is celebrating two anniversaries, 25 years since it launched and 10 years since Beth Brenner became publisher. How many editors have you run through by now? I inquired politely over lunch at the Four Seasons. "Four, with Lucy Danziger still on the job." With three recent rate base increases they've got Self up to 1.3 million circ, which makes it second-largest circulation mag in the company, behind Glamour. And how's the ad biz? "We had two consecutive very good revenue years and then after a strong start, sales slowed late last year." And today? "Still tough," admitted Beth. Beauty, including pharmaceuticals, is the top category, but she looks to travel as a category with upside potential. Meanwhile, they're establishing a "Self Center" in a Manhattan townhouse featuring spa, beauty center for hair and brows, reading room, iPod station, plus fitness including Pilates, yoga and Core Fusion, whatever that may be. And they're scouting a Hamptons location as well. The Maidstone Club better be on its toes.
Rolling Stone got Britney to write a tribute to Madonna for the March 26 rock `n' roll issue. Boy, won't that be some hard-hitting, gutsy journalism.
In Style mag got the Bentley folks to contribute a Bentley Continental GT, which they auctioned off for 400 grand to benefit Elton John's AIDS Foundation.
A Campbell-Ewald study reports, "families with higher incomes spend more money on extras" than the rest of us. Makes sense.
Radio station owner Bill O'Shaughnessy published another book, "More Riffs, Rants, and Raves," with Fordham U. Press.
Parents promoted Kate Lawler to exec editor.
Kristen Payne is new manager of building programs and services for Southern Living mag.
They mustn't have a hell of a lot going on in Cincinnati. Mayor Charlie Luken sent me a release via Fed Ex about the five billion bugs they expect to visit the area this spring, the cicadas, which I assume are "17-year locusts." They've invited CBS funnyman Bill Geist to attend.
Cottage Living named Pat Vander Meer VP-GM. But can she pitch? And speaking of.... baseball starts this week. Who throws out the first steroid?