Brady's Bunch

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Hachette Filipacchi Media U.S. CEO Jack Kliger got off by far the best line in a New York Times story about the magazine ad slump. Said Jack: "If the economic recovery has been jobless, then the advertising rebound has been pageless." Nonetheless, over a Four Seasons lunch that same day Kliger said the Hachette shelter books have been doing well, the Elle brands (Elle, Elle Girl and Elle Decor) are strong, and their car books just keep motoring along. The problem, says Jack in his other manifestation as MPA vice-chair, is that "We (the magazines) spend too much time competing against ourselves instead of realizing the world is changing. All we do is Elle vs. Harper's Bazaar, Elle Decor against House & Garden. Even our research is dedicated to comparing magazine vs. magazine. When was the last time we stole money from other media? Let's make the pie bigger. Magazines have to promote themselves better and be more aggressive as an industry." Is anyone listening? "Yeah. Now, finally, they're starting to agree on a concerted plan to promote magazines."

Money's N.Y. Ad Director Tony Haskel says this year's charity golf outing of the Marine Corps Law Enforcement Foundation is May 27 at Picatinny Arsenal, N.J. Proceeds go to scholarships for kids whose active-duty Marine parents were killed in the line of duty.

Weather Channel promoted Paul Iaffaldano to senior VP-national sales and ad product development. He'd been chief revenue officer of weather.com.

Parenting Group Prez David Kieselstein tells me both Parenting and BabyTalk mag (69 years old) will break all-time revenue records this summer.

Longtime Fairchild ace foreign correspondent (also possibly CIA man) Barney Leason, who now lives (and bottles wine) along the central California coast, has a new novel out, "Shredded," all about a book editor killed on the Times Square subway tracks (anyone we know and was he pushed?) iUniverse published. Leason's first novel was the best-selling "Rodeo Drive." His wife Jody Jacobs, also an author, is the former society columnist of the L.A. Times.

Their defenders say those smirking, capering Baghdad MPs weren't properly trained in prison work. Whatever happened to knowing right from wrong? The Army Times got it right, calling them "morons."

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