Lunched with Publisher Jim Fishman and Editor in Chief Hugh Delehanty of AARP Publications who tell me their big circulation magazine (22 million households) is ahead 17% in ad pages over last year, which was flat (you remember the 2003 mantra, "Flat this year is up"). For the first time ever they're doing a small newsstand operation with copies at Barnes & Noble and B. Dalton Bookstores coast to coast. AARP just published its first hardcover book. The Spanish-language spinoff Segunda Juventud just boosted its circulation from 400,000 to 600,000. And the irreverent ad campaign (featuring in one case a coroner's toe tag with the line, "Homicide, killed by marketers, place on toe of any consumer 50 or older," created buzz. Last year, as you know, Modern Maturity became AARP The Magazine.
Meredith Corp.'s Traditional Home, which keys on affluent women of 40-plus, had a whopping June, up 25% in ad pages by Publisher Brenda Saget Darling's estimate.
Paging Dan Okrent. The New York Times ran a piece on the Welsh village where Dylan Thomas lived and wrote. In an accompanying map, the name of the adjoining country was spelled, "Britian."
Links magazine of Hilton Head just unveiled a redesign by Tim Carr. Publisher Jack Purcell says through the May/June issue they're ahead 20% in ad pages.
Top NY PR man Howard Rubenstein celebrates 50 years of operations on June 7 at Tavern on the Green in Manhattan. Howard's clients include Rupert Murdoch, Leona, Steinbrenner and like that. What stories this guy could tell if he weren't such a gent.
DeeDee Gordon and Sharon Lee just sent me the second copy of Look-Look, the mag they founded last year to showcase art, photos and writing of kids in their teens. Handsome stuff, and they're starting to get some ads, Pepsi, Columbia Pictures, Virgin Mobile USA.
We rely on The Wall Street Journal, right? On May 10 as the market fell 127 points a WSJ reporter named Marcia explained the drop over WCBS-AM over "fear of falling [interest] rates."
Carol Decker reports that after just a year Western Interiors & Design HQ in L.A. boosts the rate base from 150,000 to 200,000. Michael Wollaeger's the editor.
With that National Magazine Award for Budget Living, Don Welsh confirms his genius status.