Al Primo came down from Old Greenwich to buy lunch at The Four Seasons and talk of TV, the same Primo who changed local TV when he invented Eyewitness News and later with Roone and Av Westin reshaped ABC network news. When I asked what local news he watched these days Al was dismissive. None, he said, "I watch Jennings, Rather and Brokaw, switching back and forth." His mind these days is instead focused on his year-old Teen Kids News, carried weekly (usually Saturday mornings) on more than 200 stations coast to coast. "All 173 original stations renewed for an additional two years," he says. Latest sign-ons, Armed Forces Network and the 27 Hearst-Argyle Television stations. Alan Weiss line-produces, kids deliver all the news (Meredith Vieira's son Ben and Frank and Kathy Gifford's kid and Paula Zahn's daughter are among the eight reporter/anchors), Weekly Reader is the strategic partner. Stations get the 30-minute show free. Primo takes a cut of ad revenues. Sponsors include Coke, McDonald's, Hershey, Crayola, Nestle, Kraft, Gatorade, Mars. NPR did a story, so did Bonnie Fuller's Star. "We're concentrating on building ad base," says "El Primo."
National Geographic scored its best first half ever, says Sean Flanagan. It was up 71 ad pages or 35% over 2003.
Keith A. Ulrich named VP-auto for Parade in Detroit. Prior he was group senior VP/group account director at BBDO Worldwide responsible for Chrysler. Also, Allison White is new VP-business development. She joined Parade two years ago after stints at People and Money.
J. Russell Denson, who rides a Harley (also has a Triumph TR6), took over last Monday as president-CEO of Gruner & Jahr USA. Happy riding, Denson!
Specialist Sivits, 24 years old and first of those morons to be court-martialed, "lacked the maturity and judgment that come with age," retired Naval Capt. Teresa Davis of Tulsa explains to The New York Times. Dear Capt. Davis, I was 23 when I came home from Korea as a first lieutenant.
Page Six says Jennifer Lopez is "a strict Catholic," and got married in a hurry so a kid wouldn't be born out of wedlock. Noted.
If you love hockey and remember when Les Canadiens, Maple Leafs, Bruins, Rangers, Black Hawks and Red Wings comprised the NHL, can there be more dismal words than, "Tampa Bay just won the Stanley Cup?"