This Bud's for her

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Kim Adelman has a job a lot of movie nuts would kill for: She's the content editor at Short, the DVD short film series from Quickband, distributed by Warner Home Video. Short films are perfect DVD material, she notes, since "if you don't like a film, just skip to the next." But no one will be skipping the two-minute movie that features a bunch of black guys aimlessly talking on the phone, included on Short 8, which hit stores last month. Yes, Charles Stone III's True, the inspiration for the Bud "Whassup" campaign, which he also directed (see Creativity, May, p. 12), is on Short 8, along with an alternative audio track with the director's commentary. The big selling point of Short 8 was going to be the inclusion of Tag der Freiheit, a rare film by Leni Riefenstahl, but that was before Whassup-mania infected the nation. The weird thing is, the film was acquired for Short well before the Bud spots aired. "Nobody here had any idea this was going to happen," says Adelman, who used to be a short film producer at the Fox Movie Channel. "We were all walking around saying `Whassup' months before we saw the commercials; we never dreamed it would be a beer campaign. By the time the ads appeared, we were tired of it," she laughs. A pretty prescient acquisition nonetheless, but then again, each edition of Short is subtitled with a one-word theme, and Short 8 is tagged "Vision." (TK)
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