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Robert Nilsen Was COO for Taco Bell

By Published on .

CHICAGO (AdAge.com) -- Less than a month after being named Burger King Corp.'s new chief executive, Bradley Blum named Robert T. Nilsen president of the country's No. 2 burger chain.

Mr. Nilsen, 43, was chief operating officer of Yum Brand's Taco Bell Corp., where he was part of a turnaround team for that brand. He joins Burger King Feb. 3. He will steer systemwide operations for company-owned and franchised restaurants.

"My vision is to develop

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Burger King Corp. into a dynamic, world class brand. The appointment of Bob Nilsen, with his proven restaurant experience, operations expertise and turnaround capabilities will help us achieve this vision," Mr. Blum said in a statement.

Before joining Taco Bell in early 2000, Mr. Nilsen spent 12 years with Tricon International (Yum Brands' previous name), leading operations for Taco Bell, KFC and Pizza Hut in Australia/New Zealand, Southeast Asia, the Middle East and Southern Africa.

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