BURGER KING'S MARKETING CHIEF TO RETIRE

Pre-Acquisition Marketing Team Being Dismantled

By Published on .

CHICAGO (AdAge.com) -- Burger King Corp.'s global marketing chief will retire May 1, the company said today.

The departure of Chris Clouser, executive vice president and global chief marketing officer and president of Burger King Brands, was widely expected after the company was sold in December to a consortium of private investors led by Texas Pacific Group from spirits giant Diageo.

Earlier resignation
After the sale, Texas Pacific

Related Stories:
BURGER KING'S NO. 2 MARKETING EXEC STEPS DOWN
Rick Dow's Departure Begins Shakeup in Marketing Ranks
BURGER KING NAMES NEW PRESIDENT
Robert Nilsen Was COO for Taco Bell
BURGER KING GETS NEW CEO
Texas Pacific Group Moves Quickly After Chain's Acquisition
DIAGEO FINALLY SELLS BURGER KING
Drops Sale Price From $2.6 Billion to $1.5 Billion
tapped former Darden Restaurants executive Brad Blum as CEO, and he began ushering a new regime. Last week, the company said its No. 2 marketing executive, Rick Dow, was leaving in March, signaling the dismantling of the current marketing team.

Mr. Clouser, 50, was brought into Burger King nearly 24 months ago to rapidly prepare the brand for sale. He brought in his own executives from his earlier marketing posts at Northwest Airlines and Sprint and replaced many of the company's advertising and marketing agencies. He has been a controversial figure, lauded and criticized by observers and franchisees for his unorthodox methods. Under Mr. Clouser, the marketing unit ushered in more than 20 new or relaunched products, including the signature Whopper sandwich, a veggie burger and a 99-cent value menu.

"In addition to his responsibilities leading the global marketing activities, he has been one of the key leaders of the executive team responsible for the successful sale of the company to achieve independence for the first time in 35 years. We thank Chris for his leadership and everything he has done to help set Burger King up for great future success," Mr. Blum said in a statement.

Transition period
Mr. Clouser, who along with Chairman John Dasburg led the company's sale process, will advise Burger King's marketing through a transitional period.

"It has been my honor to work with great people on a great global brand like Burger King," Mr. Clouser said in the statement. "With the sale of the company now completed ... I believe that Burger King has the right leadership and right ownership to take the brand to the next level of success and achievement."

In this article:
Most Popular