BURNETT NAMES EXEC TO DIRECT-RESPONSE UNIT

Jeff Jarrett to Head Leo Burnett Xchange

By Published on .

NEW YORK (AdAge.com) -- Leo Burnett Customer Group, Chicago, named Jeff Jarrett, 46, senior vice president and managing partner of Leo Burnett Xchange, the group's direct-response division.

Mr. Jarrett, who was previously president of Havas Advertising's Brann Worldwide North America, is charged with refining the capabilities of Leo Burnett Xchange and integrating it with the rest of the group.

Leo Burnett Customer Group, the marketing services unit of Bcom3 Group's Leo Burnett USA that launched this summer, includes data analytics unit Decision Science; design and production division Leo Burnett Capps Xpress; and Xchange.

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