Mr. Burwick, a former chief marketer of Pepsi-Cola North America, was its first CMO to be home-grown from an entry-level position. Along the way, he managed nearly every brand in Pepsi's portfolio.
Now, the 46-year-old executive, who was most recently president of Pepsi-Quaker Tropicana Gatorade Canada, has been named exec VP-commercial for PepsiCo International. He succeeds Massimo d'Amore, who vacated the role last year to become CEO of PepsiCo Americas Beverages.
A new president for the Canadian business will be named shortly, a PepsiCo spokeswoman said.
In his new role, Mr. Burwick, who reports to Mike White, CEO of PepsiCo International, is responsible for international marketing and sales, as well as the research and development teams for food and beverages. He is based at the company's Purchase, N.Y., headquarters.
PepsiCo's booming international division accounted for 26% of net revenues and 17% of operating profits last year, and Chairman-CEO Indra Nooyi has cited international growth as one of the company's top three priorities.