CALIF. LOTTERY CEO QUITS JOB

No Impact Expected on Effort to Finalize Ad Review

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SAN FRANCISCO (AdAge.com) -- The head of the California Lottery handed in his resignation yesterday and vacated his office today after only eight months on the job. The move is not expected to further disrupt the Lottery's nearly three-year effort to select and retain a new advertising agency.

Returning home
Anthony Molica, who served as director

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and CEO of the state's lottery agency since last August, has left his position to return to Washington State to be with his family, a California Lottery spokeswoman said.

Mr. Molica was appointed to the Sacramento position by former Gov. Gray Davis. He left his post as executive director of the Washington State Lottery to take the California job.

Gov. Arnold Schwarzenegger will appoint a replacement for Mr. Molica.

Apparent successful bidder
Mr. Molica led the lottery through the latest phase of a tortuous advertising review process that began in 2001. Omnicom Group's BBDO Worldwide, San Francisco, was recently named the apparent successful bidder for the four-year, $100 million account.

The California Lottery Commission is slated to discuss BBDO's selection April 13. If approved, BBDO would take over from the seven-year incumbent, Grey Global Group's Grey Worldwide, Los Angeles. Other apparent successful bidders whose appointment never reached fruition due to a number of protests and missteps included Omnicom's DDB Worldwide, Los Angeles, and two Interpublic Group of Cos. agencys, Foote Cone & Belding, San Francisco, and McCann-Erickson, Los Angeles.

Enough for a quorum
Meanwhile, the commission goes into the meeting with three members, the minimum required for a quorum. The newest member, L. Rachael Montes, 58, a Republican businesswoman from El Monte, has yet to have her appointment confirmed by the California state Senate. However, the lottery spokeswoman said Ms. Montes, even without confirmation, would be able to conduct business and cast a vote on the question of BBDO's appointment.

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