CAMPBELL NAMES PRESIDENT FOR NORTH AMERICA

Larry McWilliams Credited With Launch of Portable Soup Brands

By Published on .

NEW YORK (AdAge.com) -- Campbell Soup Co. today removed the interim designation from its president for North America Soup division.

Larry S. McWilliams, senior vice president of sales and chief customer officer, has been the interim president of the division -- Campbell's largest business segment -- since August 2002. In fiscal 2002, North America Soup generated $2.5 billion of the company's $6.1 billion total sales.

Reversing declines
Mr. McWilliams, who reports

Related Stories:
CAMPBELL LAUNCHES $60 MILLION PUSH FOR PORTABLE SOUP
Study Finds 44% of Women Carry Lunch to Work or School
REINVENTING A DECLINING CAMPBELL'S SOUP
Walking Supermarket Aisles With New President Jeremy Fingerman
CAMPBELL LOOKS TO BOOST SOUP SALES
New Ads Back Improved Condensed Varieties
to Douglas R. Conant, president-CEO of Campbell, is charged with revitalizing the company's long-declining core soup business in the U.S. and Canada. In a statement, Campbell credits Mr. McWilliams with the launch of its Chunky and Select brands in single-serve microwaveable bowls, just one of a variety of initiatives Campbell hopes will reignite consumers' interest in its core brands.

Mr. Conant also credited Mr. McWilliams in general for leading "the development of a comprehensive soup program, including product and packaging innovation, consumer marketing and sales execution" along with Jeremy Fingerman, president of U.S. Soup.

Before joining Campbell in March 2001, Mr. McWilliams was senior vice president and general manager of the Coca-Cola Co.'s Minute Maid division and had previously held senior sales positions at Pillsbury Co. and package-good organizations.

In this article:
Most Popular