Campfire has promoted Jeremiah Rosen to president, a new position for the marketing agency. Having served as partner and director-accounts for four years, Mr. Rosen will now oversee the company's business operations. Before he joined Campfire, he worked on the Nike and Coca-Cola accounts for Wieden & Kennedy and also spent time at DCODE, N.W. Ayer & Partners and Leftfield Interactive in business development and client-service capacities. New York-based Campfire counts HBO, Dr Pepper Snapple Group and Verizon among its clients.
Toby Gabriner was appointed president of Adap.tv. He brings over 10 years of experience in the online advertising industry to his new role, most recently serving as president of Tribal Fusion. He has also been CEO of X Plus One, a marketing optimization and media company, and president of Freestyle Interactive, an interactive advertising agency acquired by Carat Interactive in 2003. Adap.tv is the creator of online video ad serving platform OneSource.
A Squared Entertainment, a children's digital-media entertainment and brand-management company, has appointed Gregory Payne as its chief operating officer and general counsel. Previously, Mr. Payne served as exec VP-legal and business affairs for international media company DIC Entertainment, and he has also operated his own private legal practice. He will be tasked with expanding A Squared as it develops its catalog of original programming, as well as overseeing its business partnerships and the legal aspects of the company.
Digitas has hired Ashley Swartz as senior VP for the agency's New York office. She will be leading key Samsung initiatives, including all Samsung.com work. Ms. Swartz joins Digitas from Ag8, Ltd., where she was the North American interim CEO. Before working at Ag8, she was senior VP-managing director of emerging media at PHD. She has also held positions at Double Fusion, Eiko Media Inc., Sony Ericsson Mobile Communications and SPK2ME Communications in the Netherlands.
Michael L. Miller has been promoted to exec VP-chief growth officer of MRM Worldwide. The move follows a string of new business wins during his tenure, including The Home Depot, Century 21 and Diageo. Mr. Miller joined MRM Worldwide in January 2008 as exec VP- director of business development for MRM North America. He came to the company from G2, a division of Grey Global Group, and he has more than a dozen years of experience in integrated marketing communications and business development.
The Weather Channel has named Rob Deichert senior VP-digital advertising operations. Most recently, Mr. Deichert served as senior VP-global sales development for AOL, where he managed the strategy and operational monetization of AOL's owned and operated inventory. Before joining AOL in 2006, he was director-ad operations at Advertising.com. Prior to that, Mr. Deichert was at Mars & Co, a boutique strategy consulting firm.