Mr. Lescarbeau will team with CEO John Colasanti and Chief Financial Officer Mark Feriancek at the helm of the Interpublic Group of Cos.-owned shop, which saw revenue rise by 5% last year, to $52.5 million, making it the No. 39 shop on Advertising Age's 2007 Agency Report.
Porsche a top priority
A top priority for Mr. Lescarbeau will be retaining the agency's Porsche account, which is currently in review. He worked on Porsche during an earlier stint at London's Legas Delaney, although Mr. Colasanti said he wasn't even aware of the Porsche experience when he made the decision to hire Mr. Lescarbeau.
Other major Carmichael accounts include Harley-Davidson motorcycles and the agency's most recent sizable account win, Progressive's Drive Insurance line.
Mr. Lescarbeau has worked on a broad range of brands during his career including: Hyatt Hotels and the Boston Globe while at Hill Holliday Connors Cosmopulos, Boston; Starbucks and Holiday Inn while at Fallon; and Target stores while at One, a boutique agency he founded in Minneapolis.
Most recently, at Ogilvy, he ran the agency's Time Warner and DHL accounts.
"Finding a proven world-class creative talent is tough enough," Mr. Colasanti said in a statement. "Add the need for strong management abilities and the brief gets damn near impossible. Mike's that rare find."