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First Woman to Hold Title at Broadcast Network

By Published on .

NEW YORK (AdAge.com) -- CBS today named JoAnn Ross president of network ad sales, effective immediately. She replaces Joe Abruzzese, who left the Viacom-owned network for the top ad sales post at Discovery Networks last week.

Ms. Ross, who for the past four years held the title of executive vice president of sales, was Mr. Abruzzese's deputy and was considered the leading contender for the position along with Scott McGraw, CBS executive vice president for network sports sales and marketing.

'Thunderous applause'
A CBS spokesman said that

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Leslie Moonves, president-CEO of CBS Television, made the announcement of Ms. Ross' ascension to "thunderous applause" to CBS staffers in New York this morning. Ms. Ross will be the first woman to hold the title of sales president at a broadcast network.

"When the network sales force is firing on all cylinders, it's difficult to give it to any one other than the No. 2," said a CBS staffer, who spoke on the condition of anonymity.

Ms. Ross, as Mr. Abruzzese also did, will oversee sales at CBS's TV and Internet operations, as well as at sister Viacom network UPN.

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