Former CBS, NBC Broadcasting Exec Dead at 90

Howard Stanley Was Also D.C.'s 'Lonesome Guy'

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NEW YORK (AdAge.com) -- Howard Stanley, former CBS radio executive and "Lonesome Guy" radio personality, died March 20 at his home in Portsmouth, Va. He was 90.
Howard Stanley
Howard Stanley

Mr. Stanley spent 22 years in the radio-broadcasting and TV industries, with an early stint at CBS's flagship station, WTOP, in Washington. In 1944, at age 26, he took over as the broadcaster's director-sales and public relations in New York.

He left CBS in and returned to Washington as VP-general manager of WEAM radio. Here he assumed a popular on-air personality dubbed "Lonesome Guy," a masked crooner who serenaded woeful female listeners in post-war Washington. "Stan," as friends knew him, left WEAM in 1953 to join WAVY radio in Norfolk, Va., where he led a successful FCC bid to create WAVY-TV, the current NBC affiliate serving the Norfolk-Portsmouth-Newport News, Va., market.

In 1959 Mr. Stanley entered advertising, working with several agencies in Norfolk, Va., and later serving as president of the Advertising Club of Tidewater and the Sales and Marketing Executives Club. He also taught radio, TV advertising courses at Tidewater Community College. Mr. Stanley received more than 43 awards for sales and promotion during his second career.
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