Scott McGraw joins as
Mr. McGraw was executive vice president, network sports sales and marketing at CBS since November 2001. He had been considered a leading contender to replace Mr. Abruzzese at CBS, but the job went to Joann Ross, formerly executive vice president of sales.
Mr. Abruzzese plans a restructuring of Discovery's ad sales operations, a company spokeswoman said, though she did not specify the details. Part of the restructuring, however, will include defining Mr. McGraw's role as well as that of Bill McGowan, who is also an executive vice president of ad sales, she said.