CEO OF CORDIANT'S 141 WORLDWIDE RESIGNS

Colin Hearn May Follow Allied Domecq Account to Publicis

By Published on .

LONDON (AdAge.com) -- The CEO of Cordiant Communications Group's integrated marketing agency 141 Worldwide said he resigned last month.

Colin Hearn, who tendered his resignation June 23, told AdAge.com he is being asked to work out his notice period, which runs until Dec. 23.

Heading to Publicis?
Mr. Hearn said he is looking forward

Related Stories:
WPP WON'T REVISE CORDIANT OFFER
CEO Martin Sorrell Is Upbeat About Economy at Annual Meeting
PUBLICIS PICKS UP CORDIANT'S ALLIED DOMECQ ACCOUNTS
Billings for Three Spirits Brands Estimated at $30 Million
CORDIANT'S BATES LOSES ALLIED DOMECQ ACCOUNT
Holding Company May Suspend Trading
to taking on a new challenge and that he is currently considering "several different options." According to industry speculation, one of those options is to take a position at agency holding company Publicis Groupe. One of his clients, Allied Domecq, is shifting its account from 141 to a Publicis agency in October.

"It would not be a surprise if that's what I decide to do. I'm not there yet because they are not legally allowed to offer me a job, but if they give me one, it's a different kettle of fish," Mr. Hearn said.

Cordiant Communications is in the process of being bought by WPP Group, another agency company, for $447 million. Cordiant has sold off two units but still retains 141 in addition to its core network, Bates Worldwide. The troubled company had lost a number of key clients and hundreds of million in billings since 2002, precipitating its impending sale. Allied Domecq pulled its business out of Bates and 141 in April and placed the account, worth $30 million, with Publicis Worldwide.

Champagne from Allied Domecq
Mr. Hearn was preparing to celebrate his 53rd birthday tomorrow with a crate of champagne that he said had just been delivered to him from Allied Domecq.

Mr. Hearn established 141 nine years ago and he had built it up into a global network of 90 offices with 300 clients and a staff of 1,500. He said, "I felt like a father telling his kids he was leaving home. I'd love to have stayed at 141 but it'll be a different place now."

He added: "WPP is an excellent home for Cordiant, but I don't want to be a part of it. The whole process has been frankly horrendous for staff and clients."

In this article:
Most Popular