CHICAGO (AdAge.com) -- El Pollo Loco named Karen Eadon its new vice president and chief marketing officer.
Ms. Eadon, who was vice president
of U.S. marketing in charge of menu innovation at McDonald's Corp., succeeds Margaret Jenkins, who in June left the midscale family dining chain to join Denny's Corp. as its chief marketer.
Ms. Eadon, 49, will join the Irvine, Calif.-based privately held chain in mid-October. She earlier held senior marketing posts with Applebee's International., Arco Products Co., Carl Karcher Enterprises, Taco Bell Corp. and W.R. Grace Fast Food Division.