NEW YORK (AdAge.com) -- Ranjana Clark is departing as chief marketing officer of Wachovia Corp., taking on a role as exec VP-global payments and global strategy at money-transfer giant Western Union Co.
Ms. Clark, 48, will replace Royal Cole, who is leaving Western Union. Sylvia Reynolds, who was CMO for Wells Fargo before the bank's merger with Wachovia last year, will serve as CMO for the bank going forward.
Ms. Clark has spent more than two decades with financial-services marketers, including Wells Fargo and Deutsche Bank. She joined Charlotte, N.C.-based Wachovia amid a trying time for the industry, and particularly for Wachovia, whose sale to Wells Fargo last year led to an ad-agency account review gone awry.
Will join executive committee, relocate
As part of her new position, effective in late March, Ms. Clark has been named a member of Western Union's executive committee. She will relocate from Charlotte to Englewood, Colo.
"We look forward to accelerating the global expansion of our consumer-to-business payment offering. We are confident that Ranjana can apply her strategic and international expertise to build our global footprint in the important payments arena," said Christina A. Gold, Western Union's president-CEO, in a statement.
Western Union operates through a network of more than 375,000 agent locations in some 200 countries and territories.
Earlier this month, it launched the first global brand push in the company's 150-year history. The optimistically themed campaign, called "Yes!" was created by Western Union's creative agency of record, Publicis, Hong Kong, and has elements translated into nearly 40 languages.