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CNN SALES AND MARKETING CHIEF TO RETIRE

Larry Goodman Will Be Replaced by Greg D'Alba

By Published on .

LOS ANGELES (AdAge.com) -- Longtime Turner Broadcasting Co. executive Larry Goodman, president of CNN sales and marketing, is retiring, according to the company.

Mr. Goodman will be replaced by Greg D'Alba, executive vice president of advertising for CNN.

"We have built a sales force that is well-respected and had exceeded the industry norms," Mr. Goodman said. "On a revenue basis, we have performed well."

Strong 'upfront'
For the recently completed TV ad sales "upfront" marketplace, Mr. D'Alba said CNN received a 30% increase in overall revenue. TNS Media Intelligence/CMR said in 2002 CNN pulled in $353.4 million in advertising sales and Headline News grabbed $151.2 million.

Despite CNN's recent gains, rival News Corp's Fox News has recently moved past CNN in overall ratings.

"It's really put our genre on the map," said Mr. D'Alba. "More audience to cable means more revenue."

Mr. Goodman has been with the network for 19 years, and Mr. D'Alba for 17 years. Both came to CNN from the radio rep business. Mr. Goodman was also a media buying executive for Grey Global Group's Grey Advertising and Interpublic Group of Cos.' McCann-Erickson Worldwide. Mr. Goodman will assist Mr. D'Alba make the transition into his new role over the next three months.

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