Geof Rochester,42, to senior VP-marketing, Viacom's Showtime Networks, New York, from chief marketing officer, ISun Networks.
John Mathew, 33, to VP-operations, Bigfoot Interactive, New York, from VP-operations, Return Path.
Diane Donohue to senior VP-ad sales, A&E Television, New York, from VP-ad sales, eastern region. Also: Melinda McLaughlin to VP-research and sales strategy, from VP-research.
Brien Scott to creative director, SGI Marketing, Los Angeles, from creative director, Bramson & Associates, Los Angeles.
Dana Moser to group director, Bochanis Rogan Zoom, Wilton, Conn., from senior manager-business development for new classes of trade, News America Marketing, Norwalk, Conn.
Jerry Chu, 24, to marketing manager, Bandai Entertainment, Los Angeles, from producer-marketing.
L. Richard Albright to VP-creative director, Big Communications, Birmingham, Ala., from senior art director, Lewis Communications, Birmingham.
Rob Pellizzi to senior VP-consumer, promotional and advertising sales marketing, Viacom's TV Land and Nick at Nite, New York, from VP-marketing, TV Land.
Sergei Kuharsky to senior VP-marketing, iN DEMAND, New York, from senior VP-marketing, Now Showing Entertainment.
Laura Klein to VP-publisher, Hachette Filipacchi Media U.S.'s Woman's Day, New York, from publisher, Family Life.
Robert Pierce to VP-affiliate relations, United Stations Radio Networks, New York, from director-affiliate relations.