Chet Burchett, 42, to president-CEO, U.S. operations, Burson-Marsteller, New York, from chairman of Burson's U.S. Brand Marketing Practice. He succeeds Joe Fisher, who will remain within parent Young & Rubicam.
Tom Gunderson, 47, to senior partner and director of interactive, a new position at Carmichael Lynch, Minneapolis, from VP-account services, iPares.
Lesli Rotenberg to senior VP-brand management and promotion, Public Broadcasting Service, Alexandria, Va., from VP-advertising and promotion, Animal Planet.
Diana Tilley to senior partner-director of brand integration, a new post at Bozell, New York, from strategic planner.
Jin S. Kim to senior VP-managing director, account services, Stein Rogan & Partners, New York, from VP-managing director, media services.
Christopher Jones to VP-client services, True North Communications' Wahlstrom & Co., Stamford, Conn., from director of marketing.
Thomas McCluskey to VP-associate publisher, Biography Magazine, New York, from eastern advertising director.
Susan Hawkins to VP-creative operations, CMD, Portland, Ore., from design group manager at the marketing communications shop.
Randall Tallerico to director of advertising and sales promotion, General Motors Corp.'s Oldsmobile Division, Lansing, Mich., from senior partner and international VP, J. Walter Thompson USA, Detroit. He succeeds Mike Sands, who left in April to join Giant Step, Chicago.
Christopher Battaglia to advertising director, eastern region, Standard Media International, San Francisco, from advertising sales director, international sales manager and director of custom publishing, Crain Communications Inc.