George W. Buckley, 53, to chairman-CEO, Brunswick Corp., Lake Forest, Ill., from president-chief operating officer. He succeeds Peter N. Larson, 61, who is retiring.
Greg Mason to exec VP-sales and business development, CNET, San Francisco, from publisher, Ziff Davis' Smart Business.
Licia Hahn to exec VP-marketing, Working Woman Network, New York, from VP-marketing, CBS Television Station group.
Francis S. Blake, 50, to senior VP-corporate business development, Fairfield, Conn., from VP-business development, GE Power Systems.
Marjorie M. Ticknor to VP-marketing, Ralph Lauren Fragrances Worldwide, New York, from assistant VP-marketing. Also: Anne Evered to director of marketing, from director of marketing, Circle of Beauty.
Holly Linn to VP-strategic planning, Comedy Central, New York, from a consultant.
Joellen Bradford to VP-general manager, Stila International, Los Angeles, from VP-marketing, Estee Lauder International, New York. Also: Claudia Poccia to VP-national sales, from VP-retail business development, Estee Lauder USA & Canada.
Victoria Neilson to VP-marketing, Citizen Watch Co., Lyndhurst, N.J., from VP-international development, Coty.
Rick Mathieson, 33, to VP-creative strategy, a new position at Creative i Advertising & Interactive Media, Palo Alto, Calif., from senior copywriter.
Mark Pawlicki to VP-marketing, Parker Athletic Products, Charlotte, N.C., from sales and marketing leader, W.L. Gore & Associates' Gore-Tex Fabrics Division, Newark, Del.
Todd Beurman, 37, to manager of national advertising, a new position at J.C. Penney Co., Plano, Texas, from manager of promotional product and commercial production, Payless ShoeSource Corp.