Steven Bellach to chief marketing officer, Proflowers.com, San Diego, from senior director of marketing, PepsiCo's Tropicana.
Peter Gross, 46, to VP-sales and marketing, a new position, New York Times Co. Magazine Group, New York, from publisher, Golf World.
Andy Russell, 39, to president-CEO, AGA Catalog Marketing & Design, New York, from senior VP-chief operating officer. He succeeds John Mathewson, 46, who resigned.
Gary Topolewski, 42, to exec VP-chief creative officer, McCann-Erickson/A&L, San Francisco, from exec VP-chief creative officer, FCB Worldwide, Southfield, Mich. He succeeds Steve Schweitzer, who resigned. Bill Morden, 48, succeeds Mr. Topolewski at FCB, from group VP-creative director.
Brad Fogel, 42, to exec VP, a new position at Hill, Holliday, Connors, Cosmopulos, Boston, from senior VP-account director, Publicis & Hal Riney, San Francisco.
George Roeth, 39, to VP-marketing, Clorox Co., Oakland, Calif., from VP-brand marketing. He succeeds Robert Bolte, who retired last year.
Lizabeth A. Shultis to VP-marketing programs and worldwide advertising, Northwest Airlines, St. Paul, from VP-reservations sales and services. She succeeds Rick Dow, who left the company.
Trina Foster, 37, to senior partner, J. Walter Thompson USA, New York, from account director. Also: Ted Dargan, 36, to senior partner-management director, from VP-worldwide integrated group management supervisor, Grey Advertising; and Erica Belden, 32, to account director, from account director, TBWA/
John W. Marriott III, 38, to exec VP-sales and marketing, a new post at Marriott International, Bethesda, Md., from senior VP for Marriott's mid-Atlantic region operations.
Joe Blaney, 35, to publisher, Emap Petersen's NFL Insider, New York, from associate publisher. He succeeds Mark Goldsmith now VP-publisher, Motor Trend and Truck Trend.