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Craig R. Koch to president-CEO, Hertz Corp., Park Ridge, N.J., from president-chief operating officer. He succeeds Frank A. Olson, who is retiring at yearend.

James Patitucci, 48, to senior VP-sales and marketing, Ralphs Grocery Co., Los Angeles, from group VP-grocery. He succeeds Tom Dahlen who left the company with the title exec VP-sales and marketing.

Nick Matarazzo, 41, to senior VP-director, group publishing and corporate sales, Hachette Filipacchi Magazines, New York, a new position. He retains his responsibilities with HFM corporate sales, where he had been senior VP. Also: John Miller, 46, to senior VP-group publishing director, a new position, from senior VP-group publisher, HFM Home Group.

Timothy M. Callahan, 39, to VP-global beverages and business development, Campbell Soup Co., Camden, N.J., from VP-global business development.

Larry L. Vorpahl to VP-grocery products sales, Hormel Foods' new refrigerated foods unit, Austin, Minn., from director of grocery products marketing at the marketer's grocery products division.

Michael Marasco to VP-managing director, Organic Inc., Chicago, from client partner.

John Rausch adds the title VP to that of creative director, DDB Worldwide's Beyond DDB integrated communications group, Chicago.

Thomas Potratz, 45, to publisher, Discover, New York, from advertising sales director, Scientific American. He succeeds Lee Rosenbaum, now associate publisher, advertising, Talk.

Drew Schutte, 35, to publisher, Wired, New York, from associate publisher. He succeeds Dana Lyon, now executive publisher.

John Hirschboeck to director of special projects and planning for the Ford business worldwide, Y&R Advertising, Irvine, Calif., a new position, from president. David Murphy succeeds Mr. Hirschboeck, from head of advertising, promotion and design at Aetna U.S. Healthcare, Philadelphia.

Randall Rothenberg to editor in chief, Strategy & Business Media, New York. Mr.

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