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Tom Maloney to CEO, Emap Petersen, New York, from chief operating officer. He succeeds James Dunning, who left the company. Kevin Hand, Emap group chief executive, takes the chairman title Mr. Dunning also had held.

Evan Sternschein to exec VP-advertising sales and Larry Fried to exec VP-customer marketing, both for ABC Sports/ESPN, New York. Mr. Sternschein previously was VP-ad sales, ESPN; Mr. Fried had the dual titles exec VP-marketing and general manager and exec VP-NFL sales at ABC.

Richard Neitz to president, PlayByPlay Toys & Noveltie's Retail Products Division, San Antonio, Texas, from president-chief operating officer, DSI Toys.

Larry Geisel, 58, to chief operating officer, Internet shop Organic Inc., San Francisco, from exec VP-chief technology officer, Knowledge Universe, a Redwood City, Calif., education and training company. He takes over the title from Michael Hudes, who remains president.

Gene O'Donnell to exec VP-merchandising and marketing, a new post at OfficeMax, Shaker Heights, Ohio, from VP-merchandising and inventory managment, TrueServ Corp., Chicago.

Barbara Bekkedahl to senior VP-sales, Fox Family Worldwide, New York, from VP-New York sales. Also: Marisol Oller to senior VP from VP-western region ad sales; Robert Voltaggio to director of planning from manager of planning. All titles are new.

Mike Powell to executive creative director, Bozell, Chicago, from group creative director, Euro RSCG Tatham. The position had been vacant. Also: Mary Krueger to senior partner, client service, from senior partner-media.

David Andersen to VP-communications, CNBC, Fort Lee, N.J., from VP-public affairs, Cox Communications, Atlanta.

Ken Glaser to director of business development for Earle Palmer Brown and EPB Partner companies, EPB Communications, New York, a new position, from director of business development, Kirshenbaum Bond & Partners.

Mary Jo Romeo to associate publisher, Gruner & Jaher USA Publishing's Parents,

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