COMINGS AND GOINGS

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Jim Bell to exec VP-managing director for Northwest operations, Western Initiative Media Worldwide, New York, from worldwide managing director, MediaCom. He succeeds Michael Kubin, now at another part of the company, Western Trading.

D. Stan Fields III to exec VP-group account director, D'Arcy Masius Benton & Bowles, Troy, Mich., from senior VP. Also: Kristi Kirschmann to VP-director of interactive marketing, from VP-brand marketing partner for Cadillac Seville; and Elizabeth Boone to VP-brand marketing partner, worldwide account director-General Motors Corp., from VP-director of new business, Jordan Tamraz Caruso, Chicago.

Darrell Hayden to partner, USWeb/CKS, San Francisco, a new position, from principal, Hayden Group, Ross, Calif. Also: Alan Segal to senior creative director, San Francisco, from director of new-media strategies, Saatchi & Saatchi, Torrance.

Roman Lesnau adds the title new business director, J. Walter Thompson USA, Detroit, to senior VP.

Jessica Pantanini to VP-media director, Bromley Aguilar & Associates, San Antonio, Texas, a new position, from media director.

Steve Fox adds the title publisher, IDG's PCWorld.com, San Francisco, to his earlier title of editor in chief.

Andy Schaer to senior VP-director of client service, Egan/St. James, Pittsburgh, from group account director.

R. Scott Whiteside to chief operating officer, Cox Interactive Media, Atlanta, a new position, from director of strategy and technology for new media at parent Cox Enterprises.

Robert Purdy to director of sales and marketing, Hyatt Regency Lake Las Vegas Resort, Las Vegas, from director of sales and marketing at Hyatt's Regency Hilton Head.

Marty Wall to senior VP-marketing communications, Pittard Sullivan, Culver City, Calif., a new position, from VP.

Carmen Marie Guzman to media director, Ogilvy Worldwide, Dearborn, Mich., from Latin America regional media director in Ogilvy's Miami office. She succeeds Sue

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