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James S. Berrien, 47, to president, Forbes, New York, a new position, from president, American Express Travelers Cheque Group.

Kevin Bazner to president, A&W Restaurants, Farmington Hills, Mich., from managing director, A&W Restaurants International Division. He adds duties from Sid Feltenstein, who remains chairman-CEO.

Charles B. Strauss, 56, to business group president, home and personal care-North America, Unilever, New York. He previously was president, Latin American business group. Mr. Strauss adds duties formerly held by Robert M. Phillips, 60, who will remain chairman of the North America Committee and retain responsibility for the Calvin Klein and Elizabeth Arden businesses until his retirement in May. Ralph Kugler, 43, succeeds Mr. Strauss, from exec VP-Latin American group.

Kristi Argyilan adds the title partner to that of media director, Goodby, Silverstein & Partners, San Francisco, a new position. Also adding the title partner at Goodby: Linda Harless, director of creative services; Bob Molineaux, account director; Diane Simpson, account director; and John Thorpe, deputy planning director.

James P. Gorman, 40, to exec VP-chief marketing officer, Merrill Lynch & Co., New York, a new position, from senior partner in the financial institutions practice at McKinsey & Co.

Nancylyn Davis, 38, and Kathy Lelley, 46, to senior VP-managing planning directors, Leo Burnett USA, Chicago, both new positions, from VP-managing planning directors.

Christopher Lee to creative director for the Reebok brand, Reebok International, Stoughton, Mass., from buying and creative director, Wade Smith Ltd.

Craig R. Hudson, 40, to VP-brand management, Harrah's Entertainment, Memphis, Tenn., from VP-marketing/chief marketing officer, Malibu Entertainment Worldwide, Dallas. He succeds Cindy Davis, who left.

Bernhard Schroeder, 44, to general manager, Townsend Agency, San Diego, a new position, from general manager/partner, USWeb/

CKS, Cupertino.

Lisa Welch Nering to planning director, TBWA/Chiat/Day, San Francisco, from

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