COMINGS AND GOINGS

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Gene Daly to exec VP-business development director, Ketchum Directory Advertising, Chicago, from senior VP-business development director.

Bob Bouknight to senior VP-creative advertising, UPN, Los Angeles, from most recently senior VP for on-air promotion, Fox Broadcasting. He succeeds Dylan Gerber, who left the company.

James E. Martin to senior VP-general manager, Netscape Netcenter, Mountain View, Calif., from president-CEO, International Data Group's Computerworld Inc., Framingham, Mass. He assumes duties formerly held by Exec VP-General Manager Mike Homer. Mr. Homer, currently on sabbatical, is scheduled to return in several weeks to explore another job at AOL.

Peter Longo to senior VP-publisher, Ziff Davis' PC Magazine, from publisher, PC Week. He succeeds Nancy Newman, now exec VP-corporate sales. Sloan Seymour succeeds Mr. Longo, from publisher, Sm@rt Reseller. Also at ZD: Pat Diagnan to publisher, Family PC, from associate publisher-East, PC Week. Publisher-Editor in Chief Robin Raskin is relinquishing the publisher's title, and adds the title managing director.

Bob Gill to VP-food and beverage, Western Europe, Geneva, a new position, from VP-general manager, snack food U.S., and worldwide strategic planning director, snacks.

Tricia Melton to VP-consumer marketing, Oxygen Media, New York, from VP-marketing, Food Network.

Andrea Alfano 42, to VP-marketing, SelfCare, Emeryville, Calif., a catalog and online marketer of self-managed healthcare, a new position, from VP-account director, Publicis & Hal Riney, San Francisco.

David Enberg, 40, to publisher, Woman's Day Special Interest Publications, New York, from associate publisher. He succeeds Donna Halperin, now publisher of Mirabella.

David Hackworthy to director of planning, TBWA/Chiat/Day, New York, from

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