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Susan E. Arnold, 45, to president-global skincare, Procter & Gamble Co., Cincinnati, from VP-North America fabric care. She succeeds Robert T. Blanchard, 54, formerly president-global skincare and cosmetics, who is retiring. Also: Martin J. Nuechtern, 45, to president-global haircare, from president-ASEAN, Australasia and India; he succeeds, John O'Keeffe, 49, who is retiring. Robert A. McDonald, 45, to president-Northeast Asia, from VP-Northeast Asia.

Stephen Farley to senior VP-chief marketing officer for all department stores and catalogs, J.C. Penney Co., Plano, Texas, a new position, from senior VP-marketing, Payless Shoesource, Topeka, Kan. Mr. Farley takes over the marketing responsibilities formerly held by Gale Duff-Bloom, formerly president of marketing and company communications, now president of company communications and corporate image.

Tom Danowski, 38, to VP-sales and marketing, Seattle Coffee Co., Seattle, a division of AFC Enterprises, Atlanta. He succeeds Jim Clarke, now president, Seattle Coffee. Mr. Danowski most recently was group director-imported wine, for Chateau Ste. Michelle, Columbia Crest and Domaine Ste. Michelle Wineries, Woodinville, Wash.

E. Gregg Rupprecht, 29, to national sales and marketing director, ATM Advertising, Baltimore, a new position, from a consultant with Advantage International.

Doug Cohen to account director, J. Walter Thompson USA, Chicago, a new postiion, from account supervisor.

Ann Duke to sales manager, Hour Detroit, Royal Oak, Mich., from senior account exec.

Greg Brake to director-western region, affiliate sales and marketing, Discovery Networks U.S., Bethesda, Md., from district manager, Corporate Management Solutions.

Deborah Wahl to marketing communications manager, Lincoln Mercury Co., Irvine, Calif., from group manager-brand strategy and communication, Mazda North

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